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Magis Custom Motors

Date:  2021

Company:   Academic Project

Brand Guideline

Indesign, Illustrator, Photoshop

Tools:

Magis (meaning “more” in latin) is a car-centric shop specializing in aftermarket customizations and performance packages for muscle cars and hot rods, where all detailed work is performed by knowledgeable artisans. Through the brand guideline created, it establishes the visual voice of the brand, by providing not only colour and font systems, but detailed guidelines for selecting and utilizing imagery. The guideline reinforces the car enthusiasts voice while looking ahead to the future of muscle car engineering.

Brand Guideline Excerpts

Magis Brand Guidelines
Magis Brand Guidelines
Magis Brand Guidelines
Magis Brand Guidelines

Brand Elements

Magis Banner
Magis Business Card
Magis Magazine Mockup
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